Principles of Marketing by Philip Kotler: Your Guide to Marketing Success
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In today's competitive business landscape, it's more important than ever to have a solid understanding of marketing principles. Philip Kotler's 'Principles of Marketing' is the definitive guide to help you master the essential concepts of marketing and develop effective strategies for your business.
4.5 out of 5
Language | : | English |
File size | : | 151866 KB |
Screen Reader | : | Supported |
Print length | : | 736 pages |
X-Ray for textbooks | : | Enabled |
With over 50 years of experience in the field, Kotler is one of the world's leading marketing experts. His book 'Principles of Marketing' is a comprehensive and up-to-date resource that covers all aspects of marketing, from market research and segmentation to product development and pricing. It's a must-read for anyone who wants to succeed in marketing.
What You'll Learn from 'Principles of Marketing'
In 'Principles of Marketing,' Kotler covers a wide range of topics, including:
- The marketing environment
- Consumer behavior
- Market segmentation and targeting
- Product development and management
- Pricing strategies
- Promotion and communication
- Customer relationship management
Kotler also provides case studies and examples from real businesses to illustrate how marketing principles can be applied in the real world.
Who Should Read 'Principles of Marketing'
'Principles of Marketing' is a valuable resource for anyone who works in marketing, including marketing managers, product managers, brand managers, and marketing consultants. It's also a great book for students who are studying marketing or business.
If you're serious about improving your marketing skills and knowledge, then 'Principles of Marketing' is a must-read. It's the definitive guide to help you understand the essential concepts of marketing and develop effective strategies for your business.
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4.5 out of 5
Language | : | English |
File size | : | 151866 KB |
Screen Reader | : | Supported |
Print length | : | 736 pages |
X-Ray for textbooks | : | Enabled |
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4.5 out of 5
Language | : | English |
File size | : | 151866 KB |
Screen Reader | : | Supported |
Print length | : | 736 pages |
X-Ray for textbooks | : | Enabled |