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Decoding Customer Value at the Bottom of the Pyramid: Unlocking Hidden Market Potential

John Parker

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Published in Decoding Customer Value At The Bottom Of The Pyramid: An Urban India Marketing Perspective (ISSN)

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The world's poorest and most marginalized populations, often referred to as the "bottom of the pyramid" (BoP),represent a vast and largely untapped market. With over 4 billion people living on less than $5 a day, the BoP market offers immense potential for businesses to create social impact and drive economic growth.

Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective (ISSN)

by Philip Kotler

4.8 out of 5

Language	:	English
File size	:	1899 KB
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Enhanced typesetting	:	Enabled
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Print length	:	221 pages
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However, understanding and serving the needs of BoP consumers is not without its challenges. Traditional market research methods and business models often fail to capture the unique values, behaviors, and aspirations of these consumers. As a result, businesses struggle to develop products and services that truly meet the needs of the BoP market.

In his groundbreaking book, Decoding Customer Value at the Bottom of the Pyramid, Prahalad and Hart provide a comprehensive analysis of the challenges and opportunities presented by the BoP market. Drawing on extensive research and case studies, the authors offer valuable insights into understanding the values, behaviors, and aspirations of BoP consumers.

The book explores the following key themes:

The unique challenges of serving the BoP market: The authors identify the key challenges faced by businesses in understanding and serving the BoP market, including poverty, illiteracy, lack of access to infrastructure, and cultural barriers.
Understanding the values, behaviors, and aspirations of BoP consumers: The authors provide a detailed analysis of the values, behaviors, and aspirations of BoP consumers, highlighting the importance of understanding their social, economic, and cultural context.
Developing tailored products and services for the BoP market: The authors offer practical guidance on developing tailored products and services that meet the specific needs of BoP consumers, focusing on affordability, accessibility, and relevance.
Creating sustainable business models for the BoP market: The authors discuss the importance of creating sustainable business models that balance social impact with financial profitability, highlighting the need for collaboration and innovation.

Decoding Customer Value at the Bottom of the Pyramid is an essential read for businesses, policymakers, and researchers interested in understanding and serving the BoP market. The book provides a wealth of insights and practical guidance that can help businesses unlock the hidden market potential at the bottom of the pyramid.

Reviews

"Decoding Customer Value at the Bottom of the Pyramid is a must-read for anyone interested in understanding and serving the BoP market. Prahalad and Hart provide a comprehensive analysis of the challenges and opportunities presented by this market, and offer valuable insights into developing tailored products and services that meet the specific needs of BoP consumers." - Michael Porter, Harvard Business School

"This book is a game-changer for businesses looking to create social impact and drive economic growth at the bottom of the pyramid. Prahalad and Hart provide a wealth of practical guidance that can help businesses unlock the hidden market potential of this vast and underserved population." - Muhammad Yunus, Nobel Peace Prize Laureate

About the Authors

C.K. Prahalad was a world-renowned management guru and professor at the University of Michigan. He is best known for his work on the bottom of the pyramid market and the fortune at the bottom of the pyramid concept.

Stuart L. Hart is a professor at Cornell University and the founder and director of the Center for Sustainable Global Enterprise. He is a leading expert on sustainability and corporate social responsibility.

Free Download Your Copy Today

Decoding Customer Value at the Bottom of the Pyramid is available for Free Download online and at bookstores worldwide. Free Download your copy today and start unlocking the hidden market potential at the bottom of the pyramid.

Decoding Customer Value At The Bottom Of The Pyramid Book Cover Decoding Customer Value At The Bottom Of The Pyramid: An Urban India Marketing Perspective (ISSN)